Deseo Lab Logo

Freelance AI SEO and UX Design Agency in Barcelona

As experts in SEO and UX/UI, SEO AI, and SEO auditing, we help international companies, startups, and entrepreneurs grow in the digital environment.

20+

Years of combined experience

30+

Projects we've worked on together

3

Team languages

8

First results in a few weeks

What is Deseo Lab?

Deseo Lab is a freelance SEO, AEO, and UX/UI consulting firm based in Barcelona. We help startups and international companies rank on Google and in AI-powered search results, and convert visitors into customers. Direct support from our experts, in Spanish, English, and Bulgarian.

They already trust us

Digital experts at your service

Digital growth focused on your success

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SEO services

Organic positioning, local, national, and international SEO auditing, personalized consulting to increase your visibility
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UX/UI Audit

Specialized user experience evaluations for UX/UI for all types of businesses.
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Optimized performance

On-page optimization, user journey mapping.
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Conversion-focused optimization

Conversion rate optimization and usability testing to convert visitors into customers.
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SEO AI

Advanced artificial intelligence strategies to improve SEO and conversion

From Audit to Pipeline Growth

Initial Analysis

Meeting to understand your business, audience, and goals (more leads, online sales).

Free Audit

A comprehensive analysis of your SEO, UX, and growth gaps. Free of charge. See the findings before we discuss next steps.

Strategy Design

A roadmap tailored to your markets, goals, and competitive gaps—clear priorities, no fluff.

Execution

Expert implementation by certified specialists — technical SEO, content, design, and CRO all at once.

Measure and Scale

Monthly reports focused on the pipeline, not vanity metrics. We optimize and scale what works.

Why choose Deseo Lab for your business?

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International level knowledge

More than 20 years of combined experience working with international companies.
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Shortcut

Our team of experts offers direct communication.
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Agile workflows

The perfect solution for fast growing companies.
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Bilingual experts

Our team of experts speaks native English and Spanish.

Real Results: What We've Achieved

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Restaurants and bars that dream of direct bookings without intermediaries.

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Hotels, hostels, and vacation rentals breaking free from expensive OTAs.

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Clinics, dentists, physical therapists, and psychologists are filling up local schedules.

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Gyms, yoga, Pilates, and wellness are attracting active Barcelona residents.

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Brick-and-mortar stores, boutiques, flower shops, and neighborhood bakeries.

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Language schools, training centers, and law firms expanding from Barcelona.

What our customers say

"The website turned out great—I'm really happy with the result. What I appreciate most is that Deseo Lab guided me well from the start, because I came in with some pretty rough ideas and they knew how to shape them.
You can tell they know what they're doing, but they're also very easy to work with—no nonsense, straightforward, and always willing to help. The final result exceeded my expectations, so I would definitely recommend them."

Dr. Alfonso Prada Cañizares
Hand, Upper Limb, and Microsurgery in Madrid

“We worked with Deseo Lab and Valen Code Labs to develop the digital and programming aspects of our storefront display for the Celeste brand, so that when customers scanned a QR code, they could illuminate the constellations representing the wine in a physical display, interact with the display, and also enter a giveaway via a form on the website. The execution and installation were smooth and efficient, and they perfectly captured the brand’s aesthetic, creating a highly engaging digital experience. It was a very satisfying process; we will definitely work with them again on future projects.”

Nerea Vilchez Gil
Junior Global Trade Marketing Manager - Miguel Torres SA

Ready to conquer the digital market?

• No obligation • EN / ES / BG

Frequently Asked Questions

An SEO specialist optimizes your organic visibility (technical, content, and authority), while UX/UI improves the experience and interface to convert more visits into customers. Combined, they attract qualified traffic and increase conversions with a fast, clear, and persuasive site.

For international companies looking to expand in local and international markets. We work in Spanish, English, and Bulgarian, with an understanding of cultural nuances and expertise in multilingual search.

Initial audit (technical SEO, content, UX), 2) Quarterly priorities and roadmap, 3) Agile implementation (sprints), 4) Measurement with KPIs (organic traffic, rankings, Core Web Vitals, conversion rate), 5) Monthly iteration with continuous improvements.

Technical and UX improvements are usually seen in 4-8 weeks; sustained organic growth is consolidated in 3-6 months. Typical targets: +20-50% organic traffic, better LCP/CLS, more leads and bookings, and higher conversion rate on key pages.

Yes, we have expertise in hotels, tours, vacation rentals and local experiences, focusing on seasonality, local intent, multi-language and E-E-A-T (experience, evidence and transparency) content.

Mainly remote with weekly or bi-weekly online meetings; face-to-face workshops are also offered in Barcelona for discovery, prioritization and collaborative design.

 

Yes, we integrate with marketing, product and development, and coordinate with existing content or paid media agencies to ensure consistency and faster execution.

SEO suite (crawlers, log analysis, keyword research), analytics (GA4, GSC), Core Web Vitals monitoring and UX/UI prototyping tools, prioritizing lightweight and privacy-friendly solutions.

 

After audit and scoping, we propose a monthly or project plan with defined deliverables, timelines and KPIs. Budgets are adjusted to the size and complexity of each business.

Yes, we design bilingual or multilingual SEO and UX strategies with architecture, hreflang and content adapted to target markets.