About Deseo Lab
Two specialists, one team: SEO and AI search, UX/UI and web development
Who we are
Deseo Lab is a freelance SEO, AI SEO and UX/UI consultancy based in Barcelona. It is run by Petya Kiskinova, who leads SEO and AI search strategy, and Rubén Romero, who leads UX/UI, product and web development.
We work in Spanish, English and Bulgarian with B2B and SaaS companies. You talk directly to the people doing the work, with no middlemen and no agency mark-up.
The legal entity is Deseo Web Services OOD, registered in Sofia (Bulgaria); the day-to-day work is done from Barcelona.
The people behind Deseo Lab
Petya Kiskinova
Director of SEO Strategy, AI Search and Digital Growth
Co-founder of Deseo Lab. She has more than six years' experience in SEO for B2B and SaaS companies, now focused on SEO and AI search (GEO) for data, AI and developer-tools companies. Before that she was Marketing Director at Industrial Quimica Montané and an Account Strategist at Criteo, where she managed over 200 retail accounts.
- Works on
- Technical SEO, content, off-page SEO, GA4 and Search Console
- Education
- Master's in Marketing (EAE Business School) · BA in Philosophy (University of Exeter)
- Certifications
- Yoast SEO (Copywriting, Technical and Local) · Google Analytics · Google Ads Search
- Languages
- Bulgarian (native) · English · Spanish
Rubén Romero
UX/UI, Product Strategist and Web Developer
Co-founder of Deseo Lab. More than eleven years in UX/UI and product design, and he builds what he designs. Before that he was a Product Designer at a cybersecurity company, a Creative Developer and UX/UI designer at Bekodo, and a graphic designer and front-end developer at Binaria Agencia Digital.
- Works on
- UX/UI, design systems, accessibility and web development
- Education
- BA in Graphic Design (University of Wales · EADE)
- Certifications
- Design Accessibility · AI in UX/UI Design
- Languages
- Spanish · English
How we work
Reply within 24 working hours
Tell us what you need and we answer with a clear written proposal.
Fixed quote, no commitment
You know what you get and what it costs before we start. If it is not a fit, no hard feelings.
You work with the people doing it
Petya and Rubén work together: SEO and UX/UI are designed at the same time, so the site gets found and converts.
Support after delivery
We include 30 days of support after delivery.
Shall we talk about your project?
Tell us what you need. We reply within 24 working hours.
- Reply within 24 h
- No obligation
- Written quote