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How much does it cost your real estate agency not to use video in its ads?

Listings with videos generate up to 403% more leads (NAR, 2024). This calculator translates that interest into something more concrete: actual impact on closed sales, final price, and production costs, with market data cited for each scenario.

sales
Average number of properties you sell/close per month
€
Average price of the properties you sell
%
Industry standard: ~3% — adjust based on your commission model
Your current commission earnings: — /month · — /year

12-Month Forecast Based on Real Estate Data
Conservative
Sales closed +14% · Final price +6%
New Monthly Billing
—
Extra income per year
—
Sources: Video tours help homes sell 14% faster (Zillow); homes listed with video sell for an average of 6% more (NAR, 2024).
Realist
Sales closed +31% · Final price +6%
New Monthly Billing
—
Extra income per year
—
Sources: Listings with video tours sell up to 31% faster (compilation of industry studies); homes marketed with video sell for an average of 6% more (NAR, 2024).
Optimistic
Sales closed +68% · Final price +6%
New Monthly Billing
—
Extra income per year
—
Sources: Listings featuring drone photos or videos—the type of content closest to cinematic AI video—sell 68% faster on average (PhotoUp / ReSimpli); homes marketed with video sell for 6% more on average (NAR, 2024).

What about the return on investment?

The final price (+6%) is applied equally across all three scenarios because it is the only reliable data available—there is no documented range that would justify changing it. What varies across scenarios is the sales rate, based on three different sources.

Determine whether there are cost savings compared to what you're already paying
€
€
Typical price range: €300–€800 (standard), €600–€1,500 (with drone) (PricingLink, 2025)
Does not apply: If you're only using photos today, there are no traditional video costs to save on—AI video is a new cost, not a savings.
Conservative
Annual Net Income—
ROI—
You recoup your investment in—
Realist
Annual Net Income—
ROI—
You recoup your investment in—
Optimistic
Annual Net Income—
ROI—
You recoup your investment in—
Unlike SEO, video works on a listing-by-listing basis: the effect is immediate, starting from the first month, with no gradual ramp-up.

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Sources of the data used

  • 403% more leads on listings with video: National Association of Realtors (NAR), 2024.
  • Homes sell 14% faster with video tours: Zillow, via ReSimpli/ZipDo compilations, 2025.
  • Sales Are Up to 31% Faster with Video Tours: A Compilation of Industry Studies (ReSimpli, PhotoUp, Videotour.ai), 2025.
  • Sales are 68% faster with drone photos and videos: PhotoUp / ReSimpli, 2025.
  • Final price 6% higher with a video: National Association of Realtors (NAR), 2024 study.
  • Cost of traditional professional video (€300–€800 standard; €600–€1,500 with a drone; €1,500–€5,000+ for luxury): PricingLink, 2025; Reel-E, 2026.
  • Only 26–38% of agents consistently use video in their listings: NAR, Real Estate in a Digital Age, 2025.
  • 73% of homeowners prefer an agent who uses video: NAR Profile of Home Buyers and Sellers, 2025.

This calculator is a rough estimate based on public industry studies, primarily from the U.S. (NAR, Zillow) and the United Kingdom/EU (PricingLink) markets; the percentage figures are currency-independent, but the costs in € are an approximation based on parity with the sources in $. Actual results depend on your market, property type, and execution, and do not constitute a guarantee of results. Sources last updated: July 2026.