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What is it costing your real estate agency not to use video in your listings?

Listings with video generate up to 403% more inquiries (NAR, 2024). This calculator translates that engagement into something more tangible: real impact on closed sales, final selling price, and production costs, with market data cited for each scenario.

sales
Average number of properties sold/closed per month
€
Average price of the properties you sell
%
Industry standard: ~3% — adjust based on your commission model
Your current commission revenue: — /month · — /year

12-month projection based on real estate industry data
Conservative
Closed sales +14% · Final price +6%
New monthly revenue
—
Extra annual revenue
—
Sources: video tours help sell 14% faster (Zillow); homes marketed with video sell for an average of 6% more (NAR, 2024).
Realistic
Closed sales +31% · Final price +6%
New monthly revenue
—
Extra annual revenue
—
Sources: listings with video tours sell up to 31% faster (industry study compilation); homes marketed with video sell for an average of 6% more (NAR, 2024).
Optimistic
Closed sales +68% · Final price +6%
New monthly revenue
—
Extra annual revenue
—
Sources: listings featuring photography/drone video —the type of production closest to cinematic AI video— sell 68% faster on average (PhotoUp / ReSimpli); properties marketed with video sell for an average of 6% more (NAR, 2024).

What about return on investment?

The final price (+6%) is applied equally across all three scenarios because it is the only solid data available — there is no documented range that justifies varying it. What changes between scenarios is the speed of sale, backed by three different sources.

Determine if there is cost savings compared to what you currently pay
€
€
Typical range: €300–€800 standard, €600–€1,500 with drone (PricingLink, 2025)
Not applicable: if you currently only use photos, there is no traditional video cost to save — AI video is a new cost, not a saving.
Conservative
Annual net profit—
ROI—
Investment payback in—
Realistic
Annual net profit—
ROI—
Investment payback in—
Optimistic
Annual net profit—
ROI—
Investment payback in—
Unlike SEO, video works listing by listing: the effect applies from the first month, with no progressive ramp-up period.

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Sources of the data used

  • 403% more leads on listings with video: National Association of Realtors (NAR), 2024.
  • 14% faster sale with video tour: Zillow, via ReSimpli/ZipDo compilations, 2025.
  • Up to 31% faster sale with video tour: industry studies compilation (ReSimpli, PhotoUp, Videotour.ai), 2025.
  • 68% faster sale with photography/drone video: PhotoUp / ReSimpli, 2025.
  • 6% higher final price with video: National Association of Realtors (NAR), 2024 study.
  • Cost of traditional professional video (€300–€800 standard; €600–€1,500 with drone; €1,500–€5,000+ in luxury): PricingLink, 2025; Reel-E, 2026.
  • Only 26–38% of agents use video consistently in their listings: NAR, Real Estate in a Digital Age, 2025.
  • 73% of homeowners prefer an agent who uses video: NAR Profile of Home Buyers and Sellers, 2025.

This calculator is an indicative simulation based on public industry studies, predominantly from US markets (NAR, Zillow) and UK/EU markets (PricingLink); percentage figures are currency-independent, but costs in € are a parity approximation with the sources in $. Actual results depend on your market, property type, and execution, and do not constitute a guarantee of results. Last source review: July 2026.