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Dr. Alfonso Prada Gets His First Online Reservations With a Website Designed to Drive Conversions

Orthopedic surgeon and traumatologist specializing in the hand, wrist, and elbow, with a focus on minimally invasive surgery. He did not have his own website until he joined Deseo Lab.

Industry: Healthcare
Service: Web Design and Development

5

Bookings Generated

1,63%

Conversion Rate (CRO)

52,8%

SEO Traffic

307

Total users
Period: Jan.–Jul. 2026

The Challenge

Dr. Alfonso Prada is an orthopedic surgeon and traumatologist specializing in conditions of the hand, wrist, and elbow, with a particular focus onminimally invasive surgical techniques. Before contacting Deseo Lab, he did not have his own website: his digital presence depended on external channels and word of mouth, with no system in place to convert that interest into actual appointments.

For a medical specialist, this poses a clear limitation: patients searching for a hand and wrist surgeon on Google could not find reliable information about their work, and there was no dedicated platform where they could learn about their experience, understand their treatment options, and book an appointment directly.

The Solution

Deseo Lab designed and developed Dr. Prada's website from scratch with a single goal in mind: to convert visits into reservations.

Decoration Image

Authority and Medical Trust

A content structure that clearly explains his specialization in the hand, wrist, and elbow, building the trust a patient needs before scheduling an appointment with a surgeon.
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SEO from the Ground Up

Architecture and content optimized to capture specific searches from patients who are actively looking for this type of specialist, without relying on paid advertising.
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A Clear Path to the Reserve

A simple, frictionless user journey that leads directly from any page to the booking action.

The Results

Google Analytics Data · January 1 – July 6, 2026, the website's first year in production.

5

Bookings Generated

1,63%

Conversion Rate (CRO)

52,8%

SEO Traffic

307

Total users

What Dr. Prada Says

"The website turned out great—I'm really happy with the result. What I appreciate most is that Deseo Lab guided me well from the start, because I came in with some pretty rough ideas and they knew how to shape them.
You can tell they know what they're doing, but they're also very easy to work with—no nonsense, straightforward, and always willing to help. The final result exceeded my expectations, so I would definitely recommend them."

Dr. Alfonso Prada Cañizares
Hand, Upper Limb, and Microsurgery in Madrid

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