The company that created and maintains Apache Flink, specializing in large-scale streaming data processing. Prior to this project, it did not have a structured SEO strategy that linked content to the various stages of the B2B sales funnel.
A German B2B SaaS company needed to build a comprehensive SEO foundation from scratch that would support the entire B2B conversion funnel, aligning content with the actual intent of the various buyer profiles (ICP). Without keyword maps, topic clusters, or BOFU pages, the brand relied on isolated efforts that failed to connect visitors to the purchase decision process.
In addition, competing for highly contested top-level keywords such as “apache flink” required a sustained brand authority strategy, coordination among teams (marketing, product, sales, and PR), and constant technical monitoring to avoid losing ground to the competition.
Deseo Lab designed and implemented a full-funnel SEO strategy for a German B2B SaaS company, focusing on brand authority and qualified lead generation.
Data from Google Analytics and Search Console · January–December 2025, the first full year of the SEO strategy.