Classic SEO seeks web traffic through Google rankings. AEO seeks to gain presence and mentions in direct AI responses, capturing demand even if there is no click.
Check if your website is cited in AI engines, use AI visibility tracking tools, include frequently asked questions, and keep content updated and enriched.
No, AEO complements it: SEO supports overall visibility, and AEO maximizes your brand as a referenced source in autoresponders.
Create clear, structured and original content, use rich data (schema, FAQ, HowTo), answer frequently asked questions, and mention the brand and products in a natural way.
Because AI engines show responses without requiring clicks. If your brand does not appear in direct responses, it loses visibility, authority and demand against competitors.
Success is measured by combining traditional indicators (positioning, web traffic and conversions) with new metrics for AI search:
Appearances and brand mentions in AI engine responses (ChatGPT, Gemini, Copilot, etc.)
Citations and share-of-voice vs. competitors in direct responses
Evolution in relevant prompts and presence in automatic comparisons or recommendations
Traffic and opportunities generated from both classic SEO and AI response visibility.
Traditional SEO results typically appear 3-6 months after implementing improvements, depending on competition and industry.
AI search engine visibility can fluctuate faster: mentions and responses can change weekly based on model and content updates. Therefore, we monitor both indicators in real time to detect progress or opportunities before the competition.
Yes, migration plan with URL mapping, 301 redirects, hreflang audit, staging tests and post-launch verification to preserve signals and avoid crashes.
Prioritized roadmap, list of technical tickets, content briefs, on-page optimizations, authority recommendations, and metrics dashboard with insights and next steps.
Yes, we implement technical and on-page SEO adapted to each CMS, with guidelines for the team and automations when possible.