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Deseo Lab · Collaboration Proposal

Lead Generation Landing Page for La Creática

A digital piece that conveys authority from the very first second and converts visits into qualified leads, serving as a starting point before building the full website.

Prepared forJudith Santos
DateJuly 21, 2026
Valid throughAug. 20, 2026

Scope of this proposal: a single-section, continuous landing page—not the entire corporate website.

Starting point

What We Have Understood

You’re launching a new business model backed by more than 20 years of experience in the performing arts, communication, and emotional management. Before building the entire website, you need a first step you can take right away: a place to direct traffic and leads that currently have nowhere to go.

This landing page has one sole purpose: to ensure that a CEO, a middle manager, or an individual with medium-to-high purchasing power understands in seconds what you offer and leaves their contact information to get in touch with you. It’s the foundation on which we’ll later build the full website and the training store.

How We Approach It

Project Phases

From the first conversation to launch, in four weeks (for the Professional plan).

Week 1
Strategy and Branding

Kickoff session, essential visual identity (logo, color, typography), and persuasive landing page structure.

Week 2
Design

Custom design of the landing page based on the references you shared with us, with a round of feedback from you.

Week 3
Development

Website development, contact form, integrations, and on-page SEO optimization.

Week 4
Launch

Final testing, analytics setup, and publication.

Investment

Let's start with the basics

A publishable landing page with everything you need to convey authority and capture qualified leads.

Basic

A landing page that already conveys authority and generates leads.

€1,350 (excl. VAT)
Optional maintenance: 180 €/month
  • Logo and core brand palette (color and typography)
  • Spanish Landing Page, Custom Design (Authority, Value Proposition, Call to Action)
  • 1 contact and reservation form
  • SEO-optimized structure from launch
  • Automatic notification of new leads sent to your email
  • Maintenance: hosting, updates, and technical support
SEO

Phased SEO Action Plan

Objective: B2B lead generation. The only one-time payment is for the landing page—SEO is billed as a monthly retainer starting from the first month, with no separate down payment.

Phase 1 · Technical Foundations

It runs once, at startup.

  • Technical Foundation of the New Website
  • Reusable Templates for Service Landing Pages
  • Installing and Configuring Google Search Console and GA4
  • Events and Conversions
  • Indexability, sitemap, robots.txt, performance, and technical structure
  • Comprehensive keyword research for B2B services
  • Prioritizing landing pages based on business and intent
Monthly retainer

Sustained month-over-month growth.

400 €/month (excl. VAT)
No minimum contract term
  • Rank Tracking
  • Technical Health Check (Site Audit)
  • Competitor and Backlink Monitoring
  • New keyword opportunities
  • Content production (2–3 pieces)
  • On-page optimization of existing pages
  • Internal linking and structured data
  • Content refresh for older pieces
  • Monthly Report + Meeting
Rhythm

From now until the launch

Week 1Brand and Structure
Week 2Design
Week 3Development
Week 4Launch
Technical Stack

Tools You'll Need

We'll build the landing page using WordPress. You'll purchase the two licenses directly from the provider; they are not included in this quote.

WordPress — CMS, open sourceno license fees
Breakdance Builder, Pro Plan — Visual Landing Page Builder$99.99/year
Weglot, Starter Plan — translation when you enable English15 €/month or 150 €/year
Terms and Conditions

Payment Method

Project

50% upon confirming the project and scheduling the meeting · 50% at launch.

Retainer

Monthly billing in advance. No minimum contract term: since it’s a single landing page, you can activate or pause it whenever you need to.

Contents

You provide the source text. With the Professional plan, we structure it to be persuasive; with the Premium plan, we write it entirely from scratch.

Custom-made

Optional

Add them now or later, when the business needs them.

Expansion to a full website + training store (next phase)To be quoted